Turn
Browsers
Into Buyers

Learn How to Attract the Right
People
to Your Web Site

Without Hype,
Without Manipulation

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Michelle Howe

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Recent Press Releases for Turn Browsers into Buyers

Your Website Sucks (And it Looks Funny Too)

Step-by-step guide teaches small business owners how to avoid having a stupid website.

Irvine, CA, July 10, 2007 –- "Turn Browsers into Buyers – Secrets for Turning an Internet Profit," by Michelle Howe, is an award winning book for small business owners who want to know how to create powerful website content, using concise marketing messages that target customers on every page and motivate Internet customers to buy.

On a website, words are what sell the customer, not pretty pictures or animated graphics. Yet, when it comes to writing website content, most small business owners don't know where to begin.

According to Howe, "Too many websites fall victim to dull writing that is too company centric. Poorly written website content is the number one reason a website fails as a marketing tool. Too much content confuses a visitor and too little content frustrates a visitor. But even more important, unless a website's content builds trust, it will not immediately connect with your visitor."

A website is only as good as its content and navigation. When visitors come to a site, they need to quickly get the answers to their questions and quickly find the information they need to make a decision.

Anything that interferes with that decision making process is going to cause a website visitor to abruptly leave the site. No business wants to deliberately turn away customers, yet some sites are so poorly designed that they are doomed to failure right from the beginning.

A successful website is one that encourages interaction with the visitor and becomes the first choice for the customer when shopping online. In order to do this, a website needs to be memorable and create a "stickiness" that makes visitors want to come back again and again.

"I hate being sold," says Howe. "I would rather create website content that resonates with my audience and starts building trust with them. People do business with people they like and trust. 'Turn Browsers into Buyers' shows you how to instantly build rapport with your audience and how to express your marketing message without being pushy. It shows you how to make every page on your website interesting and engaging."

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New User-Friendly Book for Writing Website Content is Semi-Finalist in the 2007 IPPY Awards

Internet writing expert Michelle Howe's new book, "Turn Browsers into Buyers: Secrets for Turning an Internet Profit," is a semi-finalist in the Computer/Internet category for this year’s 11th Annual Independent Publisher Book Awards.

Irvine, CA (PRWEB) May 10, 2007 –-Internet writing expert Michelle Howe's new book, "Turn Browsers into Buyers: Secrets for Turning an Internet Profit," is a semi-finalist in the Computer/Internet category for this year’s 11th Annual Independent Publisher Book Awards.

The "IPPY" Award honors the year's best" independently published books. For the 2006 Awards, there were 1,500 entries from all 50 United States, seven Canadian provinces, and 17 other countries around the world.

Howe's book is a step-by-step guide of how to ethically present a website marketing message in a way that allows the writer to tap into a target audience's personal value system. Unlike other "in-your-face" sales writing techniques, Howe offers an alternative to website sales writing that she calls "attraction writing." The secret is learning how to tap into that inner voice that guides us all in making all the right decisions.

Book reviewer, Irene Watson was quite impressed with Howe's book. "This is a MUST GET book for anyone that is contemplating setting up a website. It is a MUST READ before setting up the website, whether doing your own, or hiring a professional. Even more so, this book is a MUST HAVE to anyone that has a website already. I can assure you that if you have a website in place, after reading 'Turn Browsers into Buyers' you will make some major changes. I can guarantee that! Howe brings up ideas that I’m sure you haven’t even thought of. The money spent on this book will increase your buyers by 100-fold plus."

According to Howe, "Too many websites fall victim to dull writing that is too company centric. Poorly written website content is the number one reason a website fails as a marketing tool. Too much content confuses a visitor and too little content frustrates a visitor. But even more important, unless a website's content has attraction writing, it will not immediately connect with your visitor."

"Turn Browsers into Buyers: Secrets for Turning an Internet Profit, shows readers how to write the words that their audience wants and needs to hear," said Howe. "Speak to their hearts in a way that is not manipulative or 'salesy.' Learn techniques of writing that build a relationship of trust and confidence. Make them feel safe and secure."

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Wordsmithing in the Digital Age Award-winning book eliminates frustration that comes with website writing and creating online content.

Irvine, CA, June 26, 2007 - Its vastness aside, the Internet has endless business with web pages devoted to...absolutely nothing.

Indeed, while any business owner would agree - wholeheartedly, even – that they need a website, without concise marketing messages that target customers on every page, that’s exactly what a website becomes: a whole bunch of nothing.

In her award-winning book, "Turn Browsers into Buyers: Secrets for Turning an Internet Profit, Michelle Howe teaches business owners her step-by-step method for creating killer website content, using messages that are compelling and that motivate Internet customers to buy.

From the home page to the about us page, Howe examines:* Why online copywriting differs from print copywriting;* How to incorporate your company’s voice online to increase sales;* Which marketing strategies work for the Internet and which don’t;* How to create a homepage that captivates visitors;* How to connect with your audience and express your message clearly.

Turn Browsers into Buyers is an award winner!

Winner, Independent Publisher magazine’s annual IPPY Awards in New York City, Bronze, Computer/Internet category. Out of over 3,000 submissions, "Turn Browsers into Buyers" was awarded a bronze medal as one of the outstanding books of the year in the Computer/Internet category at Independent Publisher magazine’s IPPY Awards in New York City. In its 11th year, winners were elected by a jury from a total of 3,378publications in 65 national and regional categories. After six weeks of deliberations, bronze was awarded to "Turn Browsers into Buyers".

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Learn the Secret of Turning Internet Browsers into Buyers with Attraction Writing

Internet writing expert's new book offers an alternative to website sales writing. The secret is "attraction writing," which instantly builds rapport with a website audience by tapping into their personal value system.

Irvine, CA (PRWEB) March 27, 2007 –-Internet writing expert Michelle Howe's new book, "Turn Browsers into Buyers," offers an alternative to website sales writing that she calls "attraction writing." The book is a step-by-step guide of how to ethically present a marketing message in a way that allows the writer to tap into a target audience's personal value system. The secret is a technique of writing that teaches readers how to speak to that inner voice that guides them in making all the right decisions.

"Attraction writing generates sales; it’s that simple. People do business with people they like and trust," explained Howe. "Turn Browsers into Buyers shows you how to instantly build rapport with your audience and how to express your marketing message without being pushy. It shows you how to make every page on your website interesting and engaging."

According to Howe, "Poorly written website content is the number one reason a website fails as a marketing tool. Too much content confuses a visitor and too little content frustrates a visitor. But even more important, unless a website's content has attraction writing, it will not immediately connect with your visitor."

"Turn Browsers into Buyers" guides a reader through each step in the process of creating compelling content for every page of a website. Using attraction writing techniques, readers learn how to build rapport on every page they need to write: the Homepage, About Us page, Products page, Contact Us page, and any other page of a website. And everything they write will be exactly what needs to be said to attract their target audience.

"Turn Browsers into Buyers, shows readers how to write the words that their audience wants and needs to hear," said Howe. "Speak to their hearts in a way that is not manipulative or 'salesy.' Learn techniques of writing that build a relationship of trust and confidence. Make them feel safe and secure."