$19.95
Bronze Winner
of the 2007 Independent Publisher Award
Finalist - National "Best Books" 2007 Awards, USA Book News
What do you think of when you hear
the word "sales?"
For many people, selling on the Internet is all about pushing
and pulling someone to make a purchase; often relying on slimy sales
techniques that border on the unethical. This creates an atmosphere of
fear and hesitation for the buyer.
So, let me offer an alternative to website sales
writing that I call "attraction writing."
With this technique you ethically present your marketing message in a
way that allows you to tap into your target audience's personal value
system. You learn how to speak to that inner voice that guides us in
making all the right decisions.
People want to buy from your website because they feel
a sense of trust and confidence. They are attracted to you.
When I started my business I was just like
all the other entrepreneurs struggling to find clients. I thought
all I needed to do to make my business explode in sales was to get a
Web site. So I did.
And you
know what happened? NOTHING.
I was just one of millions of Web sites out
there in cyberspace hoping for a visitor. Yet I knew I had a good
service to promote and products to sell. How could I convince people to
trust me? What was I doing wrong?
I started analyzing all the popular Web
sites that were really bringing in the traffic and making sales. As
I took them apart, piece by piece, I studied all the various
components: graphics, color, fonts, spacing, navigation and content.
At first I couldn't figure it out, but then
it hit me. All these successful Web sites "spoke" to me. I
immediately felt comfortable, safe, and not pressured by sales hype.
Yet, I was motivated to buy. This was the missing ingredient I needed
on my Web site.
You have to have the
right content written in the right way to speak to YOUR target
audience.
Once I figured out what I needed to do, I
started making some radical changes to my Web site. Using my
"attraction writing" technique, I rewrote everything. And an amazing
thing happened.
I started reaching the people
who wanted to buy from me.
I started getting queries from potential
clients from all over the world: England, Ireland, Australia, South
Africa and the Philippines, to name a few. Plus, I started getting
clients from all over the good ole USA; not just in sunny California.
My business exploded!
Pretty cool, huh? But here's my point…
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This isn't just hype. The
number one reason a Web site fails is poorly written content. Too
much content confuses a visitor and too little content frustrates a
visitor. But even more important, unless a Web site's content has
"attraction writing," it will not immediately connect with your
visitor.
I know what I'm talking about because I do it
every day. Because of the success I had creating the content for my own
Web site I started writing content for other people's sites. One thing
lead to another and now all I do is write irresistible Web site
content.
My new book, "Turn
Browsers into Buyers: Secrets for Turning an Internet Profit," shows YOU step-by-step how you can write the
words that your audience wants and needs to hear. Speak to
their hearts in a way that is not manipulative or "salesy." Learn
techniques of writing that build a relationship of trust and
confidence. Make them feel safe and secure.
Winner of the 2007 Independent
Publisher Award |
10 Reasons Why You Need
Turn Browsers into Buyers
1) Learn why online copy writing differs from print
copywriting.
Once you understand this principle, you
can dramatically begin transforming your Web site. It does no good to
take the information on your brochure and put it up on your Web site.
You'll fail every time. What you need to do is rewrite the information
specifically for the Internet. How do you do that? See page 45.
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2) Learn how you can use navigation to increase your sales.
Good content is important, but you also have
to understand how content and Web design work together. With poor
navigation your visitors will not be able to buy your product or
service. How do you create effective navigation on a site? See page 99.
3) Learn what marketing strategies work on the Internet and
which don't.
The Internet is not your traditional medium
for advertising or marketing. If you try to communicate to your
customers the same way you would in off-line advertising, you are going
to have problems. How do you market your company using the Internet?
See page 55.
4) Learn to use keywords for search engine optimization.
Search engines look for keywords to index a
site. Without the right keywords, your site will be lost with all the
other millions of Web sites on the Internet. Your site needs to have
the keywords that will bring traffic. How do you do that? See page 47.
5) Learn how to organize you writing for the most impact
without resorting to hype or manipulation.
You have to figure out what you are going to
say on your Web site. How are you going to appeal to your target
audience? How can you organize your message so that it is clear and
understandable? See page 9.
6) Learn the ONE technique that is guaranteed to transform
your Web site.
How do you make it easy for your visitor to
quickly understand your message and want to reach for their wallets?
See page 15.
7) Learn how to use bullets to catch the reader's interest.
What's the logic of using a bullet list to
make a sale? How do you organize your information to guarantee quick
sales? See page 18.
8) Learn how to paint a picture using words.
People think in pictures, not words. Your
writing can paint a picture that is as yummy as warm, gooey, chocolate
chip cookies. See page 28.
9) Learn how to use "attraction writing" to create content
that "speaks" to your audience and truly connects with them.
This little secret will make the difference
between a Web site that gets occasional visitors and one that becomes
the freeway of success. Using this one technique will dramatically
unleash an explosion of visitors to your site. See page 49.
10) Learn how to create eye-catching headlines that not only
say "buy me," but say "trust me."
Not only do I tell you how to write appealing
headlines, but I give you a link to a free list of the 100 greatest
headlines ever written. See page 83.
Create Compelling Content
for Every Page of Your Web Site
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My new book, "Turn Browsers into
Buyers: Secrets for Turning an Internet Profit," will guide you step-by-step through the process of creating
compelling content for every page of your Web site.
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Using my "attraction writing" techniques,
you'll learn how to build rapport on EVERY PAGE you need to
write: the Homepage, About Us page, Products page, Contact Us page, and
any other page you need to write. And everything you write will be
exactly what needs to be said to attract YOUR target audience.
"Turn Browsers into
Buyers: Secrets for Turning an Internet Profit" also includes a Resource section with articles on Marketing and
search engine optimization from other talented marketers. I don't claim to know it
all, so I asked some of my friends and colleagues to share their years
of marketing wisdom.
I've also included a chapter on e-mail
communication to help you use promotional e-mail without annoying your
customers. Learn how to use e-mail to continue building
relationships with your customers after they buy your product. Learn
how to write the words in an e-mail promotion that continue to attract
business for you.
I remember what it was like when I was
putting my Web site together and I hadn't a clue where to begin. I
knew I needed all these different pages and really didn't know what to
write. I kept visiting other Web sites trying to figure out what I
needed to do. Every site was different and I wasn't sure what was good
and what was bad. I was so confused!
I kept wishing I had a book that would tell
me exactly what to do for every page of my Web site. But no
such book existed. There was nothing out there like "Turn Browsers
into Buyers: Secrets for Turning an Internet Profit." Believe me, I looked. I would have paid hundreds of
dollars to have all the information in one place. Instead, it took me
over a year of research before I had all the pieces of the puzzle and
really knew what it took to create a successful Web site.
"Turn Browsers into
Buyers: Secrets for Turning an Internet Profit" is the book I wish I had when I was trying to figure out what
was wrong with my Web site. I wrote this book so you
don't have to go through the trial and error I did to figure this all
out. What I've done is create a step-by-step guide that walks you
through the process of creating the content for every single page of
your Web site.
This book is for you if you want to know…
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How to create eye-catching
headlines that hook your visitors.
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How to know what your
audience wants.
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How to make every page on
your site a sales page without being pushy.
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How to create meta tags.
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How to use testimonials to
build your message.
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How to write from the
reader's viewpoint.
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How to turn an About Us page
from boring to riveting.
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How to use power words to
hypnotize your reader.
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How Internet marketing really
works.
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How to get a high ranking
site.
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How the right navigation can
instantly increase your sales.
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How to use e-mail to boost
your sales.
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And much, much, more… |
Expert Samples Guide You
In addition to all the information I've
accumulated in "Turn Browsers into Buyers: Secrets for Turning an Internet Profit," I've included samples and pictures of
Web sites that specifically show you what you need to do. I
tell you how to make the changes on your Web site and then I show you
how I've done it with the Web sites of some of my clients. Look at what
I've done and use it as a template for your Web site.
I'm not talking theory;
I'm talking real life. I know what I'm talking about because
writing for Web sites is what I do for a living. You can trust me to
tell you what works because I do it every day for my own clients. Only
now, I'm going to share with you the secrets of how you can learn to
write compelling Web site content.
Learn by Doing
"Turn Browsers into Buyers: Secrets for Turning an Internet Profit" guides you
through the proven formula for creating Web sites that
magnetize your readers. Every chapter gives you a wealth of
information and at the end of each chapter is a set of exercises for
you to do. Step-by-step you will successfully build all the pages of
your Web site.
Attract the Right Customers
"Attraction writing" generates sales; it's
that simple. People do business with people they like and trust. "Turn
Browsers into Buyers: Secrets for Turning an Internet Profit" shows you how to instantly build rapport with
your audience and how to express your marketing message without being
pushy. It shows you how to make every page on your Web site interesting
and engaging.
Avoid Critical Mistakes
You don't have to make the mistakes I did when
I first got a Web site. You can avoid the most common Web site copy
mistakes. "Turn Browsers into Buyers: Secrets for Turning an Internet Profit" shows you exactly what to
do every step of the way. No more trial and error.
What's a Book Like This Worth to You?
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What if you could write your
own copy and double or triple your sales?
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What if you could jump-start
traffic to your Web site?
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What if you could start
generating more leads by simply changing a few words on your Web site?
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With "Turn Browsers into Buyers: Secrets for Turning an Internet Profit," you
get easy-to follow-templates, how-to exercises, examples of winning Web
sites and all the information you need to create a site that attracts
the right buyers.
For only $19.95,
Turn Browsers into Buyers
is an incredible deal!
Bronze
Winner of the 2007 Independent Publisher Award
Finalist - National "Best Books" 2007 Awards, USA Book News |
The Single Most Critical Element
You can have a successful Web site if you know
how to use the words that speak to your target audience. Use my proven
system for writing irresistible Web site copy and I guarantee your
audience will feel connected to you. It's worked for me and it can work
for you.
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