Turn
Browsers
Into Buyers

Learn How to Attract the Right
People
    to Your Web Site

Without Hype,
Without Manipulation

$39.95

Bronze Winner of the 2007 Independent Publisher Award

Finalist - National "Best Books" 2007 Awards, USA Book News

What do you think of when you hear the word "sales?"

For many people, selling on the Internet is all about pushing and pulling someone to make a purchase; often relying on slimy sales techniques that border on the unethical. This creates an atmosphere of fear and hesitation for the buyer.

So, let me offer an alternative to website sales writing that I call "attraction writing." With this technique you ethically present your marketing message in a way that allows you to tap into your target audience's personal value system. You learn how to speak to that inner voice that guides us in making all the right decisions.

People want to buy from your website because they feel a sense of trust and confidence. They are attracted to you.

When I started my business I was just like all the other entrepreneurs struggling to find clients. I thought all I needed to do to make my business explode in sales was to get a Web site. So I did.

And you know what happened? NOTHING.

I was just one of millions of Web sites out there in cyberspace hoping for a visitor. Yet I knew I had a good service to promote and products to sell. How could I convince people to trust me? What was I doing wrong?

I started analyzing all the popular Web sites that were really bringing in the traffic and making sales. As I took them apart, piece by piece, I studied all the various components: graphics, color, fonts, spacing, navigation and content.

At first I couldn't figure it out, but then it hit me. All these successful Web sites "spoke" to me. I immediately felt comfortable, safe, and not pressured by sales hype. Yet, I was motivated to buy. This was the missing ingredient I needed on my Web site.

You have to have the right content written in the right way to speak to YOUR target audience.

Once I figured out what I needed to do, I started making some radical changes to my Web site. Using my "attraction writing" technique, I rewrote everything. And an amazing thing happened.

I started reaching the people who wanted to buy from me.   I started getting queries from potential clients from all over the world: England, Ireland, Australia, South Africa and the Philippines, to name a few. Plus, I started getting clients from all over the good ole USA; not just in sunny California. My business exploded! Pretty cool, huh? But here's my point…

This isn't just hype. The number one reason a Web site fails is poorly written content. Too much content confuses a visitor and too little content frustrates a visitor. But even more important, unless a Web site's content has "attraction writing," it will not immediately connect with your visitor.

I know what I'm talking about because I do it every day. Because of the success I had creating the content for my own Web site I started writing content for other people's sites. One thing lead to another and now all I do is write irresistible Web site content.

My new book, "Turn Browsers into Buyers: Secrets for Turning an Internet Profit," shows YOU step-by-step how you can write the words that your audience wants and needs to hear. Speak to their hearts in a way that is not manipulative or "salesy."  Learn techniques of writing that build a relationship of trust and confidence. Make them feel safe and secure.

Bronze Winner of the 2007 Independent Publisher Award Finalist - National "Best Books" 2007 Awards, USA Book News

10 Reasons Why You Need Turn Browsers into Buyers 1) Learn why online copy writing differs from print copywriting. Once you understand this principle, you can dramatically begin transforming your Web site. It does no good to take the information on your brochure and put it up on your Web site. You'll fail every time. What you need to do is rewrite the information specifically for the Internet. How do you do that? See page 45.

2) Learn how you can use navigation to increase your sales.

Good content is important, but you also have to understand how content and Web design work together. With poor navigation your visitors will not be able to buy your product or service. How do you create effective navigation on a site? See page 99.

3) Learn what marketing strategies work on the Internet and which don't.

The Internet is not your traditional medium for advertising or marketing. If you try to communicate to your customers the same way you would in off-line advertising, you are going to have problems. How do you market your company using the Internet? See page 55.

4) Learn to use keywords for search engine optimization.

Search engines look for keywords to index a site. Without the right keywords, your site will be lost with all the other millions of Web sites on the Internet. Your site needs to have the keywords that will bring traffic. How do you do that? See page 47.

5) Learn how to organize you writing for the most impact without resorting to hype or manipulation.

You have to figure out what you are going to say on your Web site. How are you going to appeal to your target audience? How can you organize your message so that it is clear and understandable? See page 9.

6) Learn the ONE technique that is guaranteed to transform your Web site.

How do you make it easy for your visitor to quickly understand your message and want to reach for their wallets? See page 15.

7) Learn how to use bullets to catch the reader's interest.

What's the logic of using a bullet list to make a sale? How do you organize your information to guarantee quick sales? See page 18.

8) Learn how to paint a picture using words.

People think in pictures, not words. Your writing can paint a picture that is as yummy as warm, gooey, chocolate chip cookies. See page 28.

9) Learn how to use "attraction writing" to create content that "speaks" to your audience and truly connects with them.

This little secret will make the difference between a Web site that gets occasional visitors and one that becomes the freeway of success. Using this one technique will dramatically unleash an explosion of visitors to your site. See page 49.

10) Learn how to create eye-catching headlines that not only say "buy me," but say "trust me."

Not only do I tell you how to write appealing headlines, but I give you a link to a free list of the 100 greatest headlines ever written. See page 83.

Create Compelling Content
for Every Page of Your Web Site

My new book, "Turn Browsers into Buyers: Secrets for Turning an Internet Profit," will guide you step-by-step through the process of creating compelling content for every page of your Web site.

Using my "attraction writing" techniques, you'll learn how to build rapport on EVERY PAGE you need to write: the Homepage, About Us page, Products page, Contact Us page, and any other page you need to write. And everything you write will be exactly what needs to be said to attract YOUR target audience.

"Turn Browsers into Buyers: Secrets for Turning an Internet Profit" also includes a Resource section with articles on Marketing and search engine optimization from other talented marketers. I don't claim to know it all, so I asked some of my friends and colleagues to share their years of marketing wisdom.

I've also included a chapter on e-mail communication to help you use promotional e-mail without annoying your customers. Learn how to use e-mail to continue building relationships with your customers after they buy your product. Learn how to write the words in an e-mail promotion that continue to attract business for you.

I remember what it was like when I was putting my Web site together and I hadn't a clue where to begin. I knew I needed all these different pages and really didn't know what to write. I kept visiting other Web sites trying to figure out what I needed to do. Every site was different and I wasn't sure what was good and what was bad. I was so confused!

I kept wishing I had a book that would tell me exactly what to do for every page of my Web site.  But no such book existed. There was nothing out there like "Turn Browsers into Buyers: Secrets for Turning an Internet Profit." Believe me, I looked. I would have paid hundreds of dollars to have all the information in one place. Instead, it took me over a year of research before I had all the pieces of the puzzle and really knew what it took to create a successful Web site.

"Turn Browsers into Buyers: Secrets for Turning an Internet Profit" is the book I wish I had when I was trying to figure out what was wrong with my Web site.  I wrote this book so you don't have to go through the trial and error I did to figure this all out. What I've done is create a step-by-step guide that walks you through the process of creating the content for every single page of your Web site.

This book is for you if you want to know…

Bronze Winner of the 2007 Independent Publisher Award Finalist - National "Best Books" 2007 Awards, USA Book News

How to connect with your audience.   How to persuasively present your sales message without manipulation.   How to express your message clearly.   How to organize your message for impact using "attraction writing."   How to use emotions to appeal to your audience without using hype.   How to build trust with your audience.   How to get search engines to find your site.   How to captive your reader's interest.

	How to create eye-catching headlines that hook your visitors.
	How to know what your audience wants.
	How to make every page on your site a sales page without being pushy.
	How to create meta tags.
	How to use testimonials to build your message.
	How to write from the reader's viewpoint.
	How to turn an About Us page from boring to riveting.
	How to use power words to hypnotize your reader.
	How Internet marketing really works.
	How to get a high ranking site.
	How the right navigation can instantly increase your sales.
	How to use e-mail to boost your sales.
	And much, much, more…

Expert Samples Guide You

In addition to all the information I've accumulated in "Turn Browsers into Buyers: Secrets for Turning an Internet Profit," I've included samples and pictures of Web sites that specifically show you what you need to do. I tell you how to make the changes on your Web site and then I show you how I've done it with the Web sites of some of my clients. Look at what I've done and use it as a template for your Web site.

I'm not talking theory; I'm talking real life. I know what I'm talking about because writing for Web sites is what I do for a living. You can trust me to tell you what works because I do it every day for my own clients. Only now, I'm going to share with you the secrets of how you can learn to write compelling Web site content.

Learn by Doing

"Turn Browsers into Buyers: Secrets for Turning an Internet Profit" guides you through the proven formula for creating Web sites that magnetize your readers. Every chapter gives you a wealth of information and at the end of each chapter is a set of exercises for you to do. Step-by-step you will successfully build all the pages of your Web site.

Attract the Right Customers

"Attraction writing" generates sales; it's that simple. People do business with people they like and trust. "Turn Browsers into Buyers: Secrets for Turning an Internet Profit" shows you how to instantly build rapport with your audience and how to express your marketing message without being pushy. It shows you how to make every page on your Web site interesting and engaging.

Avoid Critical Mistakes

You don't have to make the mistakes I did when I first got a Web site. You can avoid the most common Web site copy mistakes. "Turn Browsers into Buyers: Secrets for Turning an Internet Profit" shows you exactly what to do every step of the way. No more trial and error.

What's a Book Like This Worth to You?

	What if you could write your own copy and double or triple your sales?
	What if you could jump-start traffic to your Web site?
	What if you could start generating more leads by simply changing a few words on your Web site?

With "Turn Browsers into Buyers: Secrets for Turning an Internet Profit," you get easy-to follow-templates, how-to exercises, examples of winning Web sites and all the information you need to create a site that attracts the right buyers.

The Single Most Critical Element

You can have a successful Web site if you know how to use the words that speak to your target audience. Use my proven system for writing irresistible Web site copy and I guarantee your audience will feel connected to you. It's worked for me and it can work for you.

Your Order is Safe and Secure

Successfully yours,



Michelle Howe

P.S. If you are not completely satisfied with your purchase, simply call me or e-mail me to get a complete refund.

P.S.S. Still not sure? Give me a call right now at 949-733-1360 or E-Mail me right now and I'll answer any questions you might have about purchasing this book.

Or download a sample chapter!